MTV drops “Music Television”

In a brief bit of news for you all MTV has finally decided to drop “Music Television” From its logo as it is no longer purely a “Music Television” channel.

Some say that this is about time because if you have watched MTV in the last 8 years you would have noticed that it is honestly pure dribble! It has been sabotaged by corporates and Americanized youth, displaying only the most “poppy” of pop songs and reality TV that is only suitable for people who have recessive braincells.

For ages now MTV has no longer been the channel of the “Youth” as it was when in launched in the 80′s. It was a channel that reflected a youth movement, it became a zeitgeist of it’s era, but now it is sadly no longer so.

“The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do,”

says MTV’s head of marketing Tina Exarhos,

“From a truly design perspective, we didn’t look at losing ‘music television’ for any other reason than from a functionality standpoint, but we realized that it would have an impact if we took that off. I think those who watch MTV today think about it as much broader than music television. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.”

Personally I think that MTV has become the benchmark for the alternative youth of what direction not to go, it has become a “what-not-to-do” entertainment channel.