Adidas :: Augmented Reality

Adidas have taken the shoe into the depths of our binary reality….

It seems that augmented reality, real combined with the virtual is all the rage right now (remember the A.R. Parrot drone post [click here]?) well Adidas has created a virtual 3-D world that can be accessed using a line of five men’s sneakers. All you do is visit the adidas site and hold up their sneaker to their webcam. Each shoe has an augmented reality tag etched onto the tongue of the shoe, this allows you access to a virtual world which can be navigated, using the sneaker itself.

They will give us three games (one based on music, one on star wars and one skating game) for the range. Pretty rad…