FUCT presents ‘The Doctrine’

FUCT “The Doctrine” Pt. 1 from FUCT on Vimeo.

Erik Brunetti, the mastermind behind the legendary clothing label, Fuct, recently released this mystery ‘viral’ clip on his website. We were total suckers for Fuct back in the 90′s and are pretty intrigued about the brand after seeing this.

Brunetti said this in an interview with Hyperbeast about the piece ‘This project is more of an extension of what the brand already represented. It is taking online advertising to the next level. My feelings about online advertising are that the possibilities are limitless. It is much easier to accomplish something online rather than with offline advertising, simply due to the digital tools available to the advertiser. It is much more cost effective, as well as the over all, the effect is more potent.’

He also released these preview pics of ‘The Doctrine pt. 2′. Stay tuned.