The Electro Wars are coming! [ Watch the Final Trailer Now ]

Electro war is coming – was the post that sparked it all, and now what started as an idea has evolved into a fully fledged electro documentary. Spanning two hours the documentary aims to investigate the explosion of new remixes popping up on the blogosphere, how does this affect marketing for other independent artists? Do they welcome the remixes or oppose them? Is music overload possible? Will the remix itself become obsolete? Will original tracks have to step up to the forefront rather than recede into the background?

Basically the trailer shows that this documentary is taking a good look at the state of the Electro Scene, and the effect new age communication and the freedom a kid from Cape Town has to remix a track by say Justice and release it to the world through blogs and the internet, they cant sell it without a deal, but they can get it played almost everywhere. But like LMFAO says with regards to their remix of Kanye’s track, “Love Lockdown” he was pissed but someone must have gone to him and said, “this remix is really helping your sales” and the effect this realisation is having on the scene, where sometimes remix’s are becoming more popular than the original track. It looks like its going to be pretty interesting stuff.

The film has an all star cast if thats what you’d call it with appearances by Steve Aoki [coming to SA in April], The Bloody Beetroots, Autoerotique, MSTRKRFT, Laidback Luke, A-Trax, LMFAO, Chromeo, DJ Qbert and loads more.  It’s awesome to see these guys play and speak their minds seeing as it’s a rarity for us to ever see them live, also you get an inside look at the events and parties that have become common place in the states and we could only dream of!

“Like Blogs any mother fucker can setup a blog, so now you got 20 000 blogs all over the place and mother fuckers dont even know what they talking about” Lil John

What they say about it

It is unquestionable that the Electro genre has reached a broader American audience in the last two years. I am determined to document the scene and its participants, show the inner workings of the genre and what it will eventually evolve into. The notion to document this genre was conceived in 2008 after reading a blog post with the same title ‘Electro Wars’ featured on the Hipster Runoff. The post was a sarcastic outlook on electro/house artists in the United States and Europe, and their impact on mainstream music here in the United States. I found a substantial concept within the snarky commentary and decided to assemble these “electro soldiers”. It seems that every other day a new remix is popping up on the blogosphere, how does this affect marketing for other independent artists? Do they welcome the remixes or oppose them? Is music overload possible? What will eventually happen when all these budding producers grab a hold of a Pro Tools tutorial and develop their own remixes week in and week out? Will the remix itself become obsolete? Will original tracks have to step up to the forefront rather than recede into the background? Themes of this nature are explored in the film.

Check the other teaser video here