Nike Music Shoe :: Sick Viral Video

NIKE+

Every now and again a seriously fucken cool new viral video comes along that does something really innovative. Well the Nike Music Shoe is one of those videos. It’s for Nike’s new Free Run+ shoe range. Break beat music duo, HIFANA (composed of KEIZOmachine and JUICY) feature in the video. You can check them creating a live performance using the flexible shoes as controllers. Alot of sites have confirmed that the shoes were in fact the sole [ Boom! there it is ] controllers used for the performance, I guess they’ve used some flexible sensors and hooked them up to MaxMSP. They were both commissioned by Wieden + Kennedy Tokyo for this project. The result is pretty fucken sick if you ask me

PLAYCOUNT

We’ve been really good at breaking some pretty big videos when they were still in the hundreds of views. Die Antwoord Enter the Ninja, Pixel, and a couple of others so we gonna start posting the play count at the time of the post 2024

UPDATE

[Source ;; today and tomorrow] Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max.