Nike Write the Future

Nike has created a new advert based around the concept “Write the Future”, where the numerous actions of some of the world’s leading footballers influence their future’s. See Wayne Rooney as a trailer park pikey, and Ronaldo’s massive statue. The ad delves into the single moment that can result in greatness or shatter careers. It even features bloody Homer Simpson.

Nike really went to town on this one the ad features a host of stars including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryan and even Homer Simpson.

It’s definitely worth a watch. Check it out

CREDITS

Title: Nike “Write The Future”
Director: Alejandro G. Iñarritu
Agency: Wieden + Kennedy