Three Stories by adidas Originals

Well we all knew the World Cup was going to bring some awesome events to Cape Town and it would appear adidas Originals are planning on bringing one hell of a series of events to Cape Town. Right above Dont Party HQ. Get ready Three Stories is coming…

adidas Originals presents Three Stories

For the duration of the FIFA World Cup™ from 11th June 2010 – 11th July 2010, adidas Originals will be hosting Three Stories: a series of private match viewings and exhibitions at 66 Albert Road, a 60 year old industrial building in the heart of Woodstock, Cape Town. The month-long schedule of events will include a line up of local music talent, exhibitions, sports and Originals sports fans.

Three Stories activities will include an indoor skate park, exhibition areas, live DJ’s, exclusive viewing parties and more – all under one roof and over three stories.  Paper Girl, One Night Only, The Bin and the T-Shirt show are some of the exhibitions that will be displayed during the FIFA World Cup™ period for all visitors to enjoy.

Over and above these activities; exclusive game viewing parties will be held for the FIFA World Cup™ matches.  Join us at one of our six exhibitions openings and find out more about our “invitation only” FIFA World Cup™ viewing areas and how you can secure an invite.

A major highlight and one to take note of is on Friday, 2nd July, the day of the first quarter final and also the launch of the Chapter two: “Friends”  exhibition at Three Stories. The exhibition will also host international DJ Neil Armstrong who will fly into Cape Town to DJ for one performance only. Neil Armstrong is Jay-Z’s official tour DJ and a global adidas Originals trend ambassador. He plays a sexy mix of hip-hop and beats and is an exclusive guest of adidas Originals Three Stories.

More of the scheduled activities include:

• An open entertainment day on 8th and 9th July:  for those wishing to take part – be sure to fill your name/band /live act in the roster provided.
• In partnership with A Store, there will be an adidas Originals pop up store with exciting products open daily from 15H00- 23H00.
• The Kitchen will provide delicious homemade food and treats, catering to everyone’s tastes and desires.
• The skate area is open daily from 17h00 – 20h00. On weekends the skate board area is open from 15h00.
• /A WORD OF ART / Art space is open to the public daily from 15h00 to 23h00.
• The Apartment is open to invited guests from 15h00 daily

Weekly Schedule Highlights

Click to enlarge or download the complete guide here [CLICK] or check out www.adidas.com/orginals

Download the original PDF Guide [CLICK]

For full artist listings, schedules and daily updates, please visit:
www.adidas.com/orginals