Breakfast/Time? New Nooka Watch Campaign

One of my favourite watch brands, Nooka out of NYC have just come out with a real strange campaign. Nooka are well known for being innovators in the market of accessories and timepieces, yet today they may have taken the arbness a little too far. You decide.

Their latest release “Nooka Yogurt” is a collaboration between Nooka and designer Karim Rashid and features the brand’s first circular designed watch. It uses abstract graphic representations to tell the time [Nooka's signature], with the hour in hexagonal digits in the centre, and the minutes in bars around the circumference of the face. To launch the new piece, they released this promotional video. Check it out.

Nooka Yogurt

Other Nooka Goodness