Wrigley’s presents :: ’5′ – South Africa are you ready? [JHB / CT Launch]

We’ve just got wind of a truly amazing campaign by Wrigley’s as they get ready to launch an amazing new gum named, ’5′ in South Africa. From what we’ve been told this is a launch to top all launches and you’re being given the opportunity to create a one of a kind “3D Mapping” visual feast and see it live in front of hundreds at either Melrose Arch or the V&A waterfront.

Not only do you have the opportunity to be part of this amazing visual experience but there are also two amazing launch events taking place where you will get to see Etienne de Crécy’s “Beats ‘N’ Cubes” live solo concept with support from SA’s very own Krushed & Sorted in support having developed an entirely new custom 5 set for the occasion.

Want in on this amazing opportunity! Read below for more! info on how to get in!

STIMULATE YOUR SENSES IN THE 5TH DIMENSION

SO WHAT IS 5?

‘5’ is the groundbreaking new sugarfree gum from Wrigleys that gives you a sensory experience with every chew. Packaged in a high-end envelope holding 15 individually wrapped sticks, three explosive flavours are now available in South Africa.

• TURBULENCE, a mouthwatering watermelon.
• COBALT, a cooling peppermint.
• ELECTRO, a tingling spearmint.

Each flavour delivers a unique, long-lasting taste experience you’ve truly never had before.

To celebrate this launch, Wrigleys is inviting you to be part of a unique, interactive sensory campaign called the ‘5th Dimension’ in three phases:

CREATE YOUR PROJECTION

The 5gum.co.za site is now live [click here]. Blow your friend’s away by creating your own personalised 3D building projections using incredible animations, 3D visual effects and music supplied by one of the key figures of the international electronic scene, Etienne de Crécy, who Rolling Stone calls ‘the next Daft Punk.’ Check out these examples.

SEE YOUR LIVE PROJECTION

View your own creations projected onto two landmark buildings, the first-ever user-created 3D building projections: on 17 and 18 May at the Melrose Arch Piazza in JHB and then on 20 and 21 May at the Ports Building, opposite The Clocktower in the V&A Waterfront, Cape Town. Expect a unique and impressive experience due to the huge format of the projections adapted to the architecture of the buildings and the amazing 3D visual effects.

BE AT THE 5 EXPERIENCE Feat. Etienne de Crecy Beats ‘N’ Cubes LIVE show

You can be at the experience of the year. An exclusive, once-in-a-lifetime sensory experience on 27 May in Joburg and on 28 May in Cape Town.Etienne de Crécy’s “Beats ‘N’ Cubes” live solo concept will be headlining the 5 experience, with SA’s own Krushed & Sorted in support having developed an entirely new custom 5 set for the occasion. Etienne’s music takes form visually on stage in a giant cubic structure 6 metres wide and high, the canvas for unbelievably incredible visual projections. Etienne will be tapping into the live energy to compose an original, never-before-seen show.

To give you a taste of the mind-blowing 5 Experience to come, watch this…

MORE ’5′:

• Stimulate your senses with the 5 website
• You can follow 5 on Facebook
• Or on Twitter