Ford Australia :: Cane Toad Road
The Cane Toad is considered a feral species in Australia and the government have been trying to figure out ways to curb its population for years. Seems like Ford have found a clever new way to do so, they have introduced a natural predator into the environment, the Ford Falcon!
The problem with the Cane Toad species is it’s parotid gland which produces a milky toxic secretion that is dangerous to many species and plant life. The toad is not native to Australia and was introduced during colonisation and had no natural predator, until now!
The Cane Toad problem is well documented in Australia and this smart ad will communicate well with the Australian audience! Only problem is will they will have learnt more about frog secretion than they did about the new Falcon?