Minimalist Design for a Maximalist Market

Turkish design consultancy, Antrepo, recently disclosed their latest project – a revamp of various packaging designs from some of the worlds biggest brands. The concept was that we have become a maximalist culture and where we live under the misconception that who ever shouts the loudest wins. Antrepo, on the other hand, are pushing the idea of minimalism in order to create disturbance in today’s over saturated marketplace. They create simplified versions of the original packaging stripping back the design to a further degree each time, with some interesting results. Have a peek.

Rowan

Rowan

Rowan is part designer, part writer and a total techno tourist. He's one of the founding members of Don't Party. Catch him weekdays between the div tags.
Rowan