PHILLIP IS HERE

There is just nothing else worth talking about today other than the World Cup!! Anyone not excited about this needs to move to another country. Just my opinion. Also anyone who thinks that they’re too cool to wear South African colours should also leave. Today is not about you.

So today is dedicated to good style during the World Cup. Mosley Tribes have gone legit with beaded sunglasses to keep looking FRESH, we are influencing the world. This is awesome except that these sunglasses probably cost a few thousand rand whereas I could ask the nice beading lady at the market to stud my shades for a small price. ANYWAY they look great so take the idea and run with it.

The next is Adidas’ answer to repping your country with style. This is what I’m rocking as I sit here at my desk. Best version of our flag since our flag. See y’all later at Three Stories later.

MAKE THE CIRCLE BEEGA

SHOW DEM

DRINK TILL YOU CANT ANYMORE

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Anths.

Well we all knew the World Cup was going to bring some awesome events to Cape Town and it would appear adidas Originals are planning on bringing one hell of a series of events to Cape Town. Right above Dont Party HQ. Get ready Three Stories is coming…

adidas Originals presents Three Stories

For the duration of the FIFA World Cup™ from 11th June 2010 – 11th July 2010, adidas Originals will be hosting Three Stories: a series of private match viewings and exhibitions at 66 Albert Road, a 60 year old industrial building in the heart of Woodstock, Cape Town. The month-long schedule of events will include a line up of local music talent, exhibitions, sports and Originals sports fans.

Three Stories activities will include an indoor skate park, exhibition areas, live DJ’s, exclusive viewing parties and more – all under one roof and over three stories.  Paper Girl, One Night Only, The Bin and the T-Shirt show are some of the exhibitions that will be displayed during the FIFA World Cup™ period for all visitors to enjoy.

Over and above these activities; exclusive game viewing parties will be held for the FIFA World Cup™ matches.  Join us at one of our six exhibitions openings and find out more about our “invitation only” FIFA World Cup™ viewing areas and how you can secure an invite.

A major highlight and one to take note of is on Friday, 2nd July, the day of the first quarter final and also the launch of the Chapter two: “Friends”  exhibition at Three Stories. The exhibition will also host international DJ Neil Armstrong who will fly into Cape Town to DJ for one performance only. Neil Armstrong is Jay-Z’s official tour DJ and a global adidas Originals trend ambassador. He plays a sexy mix of hip-hop and beats and is an exclusive guest of adidas Originals Three Stories.

More of the scheduled activities include:

• An open entertainment day on 8th and 9th July:  for those wishing to take part – be sure to fill your name/band /live act in the roster provided.
• In partnership with A Store, there will be an adidas Originals pop up store with exciting products open daily from 15H00- 23H00.
• The Kitchen will provide delicious homemade food and treats, catering to everyone’s tastes and desires.
• The skate area is open daily from 17h00 – 20h00. On weekends the skate board area is open from 15h00.
• /A WORD OF ART / Art space is open to the public daily from 15h00 to 23h00.
• The Apartment is open to invited guests from 15h00 daily

Weekly Schedule Highlights

Click to enlarge or download the complete guide here [CLICK] or check out www.adidas.com/orginals

Download the original PDF Guide [CLICK]

For full artist listings, schedules and daily updates, please visit:
www.adidas.com/orginals

Adidas Originals and Lucas Films have created an awesome new Ad featuring David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and many more celebrity guests.

The ad is a creative re-edit of one of the most famous Star Warsmovie scenes, the Mos Eisley Cantina

HOW THEY DID IT

A replica set was created using the original dimensions of the Mos Eisley Cantina featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Standins were used to ensure realistic performances by the celebrity cast.

The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.

Software called Flame® was used to composite (superimpose) the old and new shots together and remove old characters from the footage – taking care to blend the edges and make the joins seamless. Finally, the film was graded by The Mill’s colorists using a grading system called Baselight® to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.

CREDITS

Client: adidas Originals
Agency: Sid Lee

Creative Direction: Kris Manchester
Art Direction & Design: Dominic Prevost
Writer: Evan Brown

Director: Nima Nourizadeh
Editing: Marka
Post Production & Special Effects: The Mill
Sound: Boogie

I don’t usually do things like this, I am very much a once a day post sort of girl but this could not go unnoticed.

Dear Reebok,

What were you thinking? This is the ugliest thing I have ever seen.

There is a reason that people like Nike and Adidas more than you and you have just shown us why.

SHAME ON YOU.

That is all.

Anths.

Adidas have taken the shoe into the depths of our binary reality….

It seems that augmented reality, real combined with the virtual is all the rage right now (remember the A.R. Parrot drone post [click here]?) well Adidas has created a virtual 3-D world that can be accessed using a line of five men’s sneakers. All you do is visit the adidas site and hold up their sneaker to their webcam. Each shoe has an augmented reality tag etched onto the tongue of the shoe, this allows you access to a virtual world which can be navigated, using the sneaker itself.

They will give us three games (one based on music, one on star wars and one skating game) for the range. Pretty rad…

Adidas, despite being one of my top brands  of modern time, always seeks to pull out the stops when it comes to pushing the envelope in originality and creativity…. this campaign is no different.

For the Adidas originals 08 fall campaign online campaign they used motion picture to capture the essence of the idea, with this they allowed the viewers to watch a simple filmed piece, albeit artistically and beautifully,  and “capture” the video at different times. This “capture” element uses extremely high frames per second cameras that record movement and motion at a very detailed, slow motion rate.

The focus of this piece is not only on the “capturing” of the video at multiple times within the snippet, but it is on the sound design. For each captured segment, there is perfectly fitted sound-design that complements capture…

This campaign is awe-inspiring, mixing the art of photography in perfect amalgamation with the art of sound.

ADIDAS – ‘FLASH’ FINAL WALK THROUGH

***who did the sound design? Cape Town’s own “Say Thank You“, more on them soon!... but for now… check out their VIMEO channel: here!

Well the draw came, took over long street… Cape Town went mad, and now its gone. We find ourselves staring at the dark abyss that may be the South African 2010 world cup dream after we found ourselves up against Mexico, France and Uruguay.

Anyway its not often that we post things related to sport but when it came to the ball we found that a lot of thought goes into its design. Its not just the old black and white hexagons stitched together and thrown onto a pitch to get messed up by Beckham and the boys.

Named, “JABULANI” which means “to celebrate” in isiZulu. The new Adidas ball will be the only ball used during the month-long tournament that starts in June.

11 is a pretty important number when it comes to the ball, why you may ask? Well there are 11 colours used on the ball, representing the 11 languages of South Africa and the 11 players on every team. Mind blowing!

Adidas also whipped out the old lab geeks and created something called Grip’n’Groove’ technology, the ball is covered in small aero grooves that provide, “unmatched flight characteristics, making this the most stable and most accurate adidas ball ever.”

There a whole lot more we could tell you but you would probably fall asleep as it is still just a ball, although it appears to be one hell of a ball at that!

German captain and Chelsea midfielder Michael Ballack sums the ball up best by saying, “It’s fantastic, the ball does exactly what I want it to.”