I’m having Nando’s today, just for this..

As someone who has been involved in branding and adverting for a while, both for my own brands and others. I’ve become accustomed to walking the fine line that is acceptable “strategy” and avoiding the topics that fall into the “let’s not go there category.” So I always find it fun to see what uninhibited creatives would come up with when faced with certain brands and their finely crafted identities.

Take the ad shown above for Skittles by video-directing duo, Cousins and the angle they decided to take when faced with the prospect of creating a tv ad for our favourite sugary sweets. Understandably the ad would never be aired on public television seeing as it’s riddled with adult themes but it certainly made me laugh when I saw it.

Whether it made me want to go an eat a packet of Skittles however is another question entirely…

Credits

Director: Cousins
Producer: Kali Erin Niemann
Director of Photography: Greg Ephraim
Stylist: Heather Lake
Make-Up: Kristen Browning
Assistant Camera/Gaffer: Raul Gonzo
Copywirter: Jordan Sharon
Editor: Keith Hamm
Telecine: Clark Muller
Sound Designer: Ian Vargo
Audio Mixer: Matt Miller
Voiceover Talent: Austin Horton

Bride: Ashley Martin
Groom: Austin Scott

Screens

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Yes you read the title correctly, Old Spice appears to have replaced Isaiah Mustafa, our beloved Old Spice Guy as the lead in the new Old Spice campaign. Old Spice has been at the forefront of some of the most successful and crazy viral marketing campaigns in recent years and Isaiah Mustafa was at the forefront of the majority.

So who could possibly fill the shoes of the new age Old Spice man? None other than Fabio the Italian romance novel model. I’m not quite sure how to feel about it, Fabio appears to be spitting out lines with the elegance of a Llama but they’re still relatively amusing..

You can watch the original Isaiah Mustafa campaigns here, here and here!

More Fabio?

Screens

“Whoops” someone might utter as their legs part due to something slippery on the ground causing them to lose their footing… ‘FUCK, SHIT!’ Dove might say after they re-look at their advert and think WTF have we done!

Intentions are clear to most of us that your skin will be less cracked and more silky smooth after Dove use (as indicated on the image BEHIND the models), but what it really looks like is that you will become a white person after use… all I can say is: EISH! QA people!

Terry Richardson the world renowned photographer who seems to spend more time in front of the camera than behind it has directed a new commercial for international fashion brand MANGO featuring Kate Moss. The ad titled the “Great Escape” features a self indulgent Richardson and Kate Moss robbing a Paris MANGO fashion store in Terry Richardson masks, I don’t really get it…

Screens

Via: Hypebeast

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we’ve all been privy to the 125 years of Coca-Cola advertising that has been popping all around our lives. Well they took it further than just a little bit of an ad montage in the U.S.

For the 125 Anniversary on the 6th May Coca-Cola presented the largest building projection mapping project in history. The entire 26 story Atlanta HQ for Coke was mapped and involved over 200 000 square feet of projection mapping surface.

“This evolving two-hour show includes transitioning narrative and cinematic pieces and incorporates real-time technology to integrate live social-media components. The high-resolution projection display features traditional animation mixed with computer animation, special effects, live action photography, and trompe l’oeil techniques, in addition to a real-world light element fusing with a projection piece.” write Obscura Digital, the agency behind this project.

Pretty awesome!

SCREENS

LIKE PROJECTION MAPPING?

• check out the wrigley’s 5 gum project launch happening now in RSA! [click]

So the Tron Legacy movie might have launched at the very end of last year, but with all this promotion still going on it quite hard to forget. it.

No matter what you think about the movie, whether you thought it was a bunch of over exaggerated CGI or not, you can’t deny that Tron has had some of the best and most creative advertising I have seen for a movie release. This is no different…

“End of the Line, in association with Distillery Productions and Toby Summerskill, have filmed the first 3D Graffiti Time-lapse. Created to document the production of a painted promo for Disney’s Tron: Legacy this is the final 2D edit.

This groundbreaking project was filmed in December 2010 and January 2011, in a warehouse in Shoreditch with the exterior shots taken from the rooftops of East London.

Filmed over 4 days, it shows the execution of a 20-metre mural that was painted on huge canvases for installation on Great Eastern Street.”

SCREENS

Audi is a car brand that most of us love. Sleek, chic, and inspired. The cars are literally intensity on wheels.

Now if you haven’t seen the A1 yet I’m sure your mom’s favorite friend will be driving it around town soon enough. I’m not such a fan of the A1 but the ad, now that’s a different story…

CREDITS

• Director: Sam Brown
• Agency: BBH London
• Production: Rogue Films

We’ve just got wind of a truly amazing campaign by Wrigley’s as they get ready to launch an amazing new gum named, ’5′ in South Africa. From what we’ve been told this is a launch to top all launches and you’re being given the opportunity to create a one of a kind “3D Mapping” visual feast and see it live in front of hundreds at either Melrose Arch or the V&A waterfront.

Not only do you have the opportunity to be part of this amazing visual experience but there are also two amazing launch events taking place where you will get to see Etienne de Crécy’s “Beats ‘N’ Cubes” live solo concept with support from SA’s very own Krushed & Sorted in support having developed an entirely new custom 5 set for the occasion.

Want in on this amazing opportunity! Read below for more! info on how to get in!

STIMULATE YOUR SENSES IN THE 5TH DIMENSION

SO WHAT IS 5?

‘5’ is the groundbreaking new sugarfree gum from Wrigleys that gives you a sensory experience with every chew. Packaged in a high-end envelope holding 15 individually wrapped sticks, three explosive flavours are now available in South Africa.

• TURBULENCE, a mouthwatering watermelon.
• COBALT, a cooling peppermint.
• ELECTRO, a tingling spearmint.

Each flavour delivers a unique, long-lasting taste experience you’ve truly never had before.

To celebrate this launch, Wrigleys is inviting you to be part of a unique, interactive sensory campaign called the ‘5th Dimension’ in three phases:

CREATE YOUR PROJECTION

The 5gum.co.za site is now live [click here]. Blow your friend’s away by creating your own personalised 3D building projections using incredible animations, 3D visual effects and music supplied by one of the key figures of the international electronic scene, Etienne de Crécy, who Rolling Stone calls ‘the next Daft Punk.’ Check out these examples.

SEE YOUR LIVE PROJECTION

View your own creations projected onto two landmark buildings, the first-ever user-created 3D building projections: on 17 and 18 May at the Melrose Arch Piazza in JHB and then on 20 and 21 May at the Ports Building, opposite The Clocktower in the V&A Waterfront, Cape Town. Expect a unique and impressive experience due to the huge format of the projections adapted to the architecture of the buildings and the amazing 3D visual effects.

BE AT THE 5 EXPERIENCE Feat. Etienne de Crecy Beats ‘N’ Cubes LIVE show

You can be at the experience of the year. An exclusive, once-in-a-lifetime sensory experience on 27 May in Joburg and on 28 May in Cape Town.Etienne de Crécy’s “Beats ‘N’ Cubes” live solo concept will be headlining the 5 experience, with SA’s own Krushed & Sorted in support having developed an entirely new custom 5 set for the occasion. Etienne’s music takes form visually on stage in a giant cubic structure 6 metres wide and high, the canvas for unbelievably incredible visual projections. Etienne will be tapping into the live energy to compose an original, never-before-seen show.

To give you a taste of the mind-blowing 5 Experience to come, watch this…

MORE ’5′:

• Stimulate your senses with the 5 website
• You can follow 5 on Facebook
• Or on Twitter

Playboy TV have released a new ad campaign that makes me giggle in a nostalgic way.

Now it is every males worst fear when delving into something a little NSFW in your own time that someone might bust in through the door (when a little younger, parents supplemented this fear) and call you for dinner/ a phone call/ to introduce a friend. Playboy have harnessed that energy through the Argentinian agency Young & Rubicam and presented quite a cheeky campaign.

The ads signify the closing of a window that might not be appreciated by the person who is behind you! I love the desktop backgrounds behind the closed inmages: You can paint a vivid mental image of who is in front of the computer screen and what they were doing before the ‘bust’!

Every guy who looks at these images will know what I mean!