Dont Party

This is the sort of idea that has masses of potential, at the moment its nothing more than a concept but the idea is certainly executable. The concept revolves around a social media connected bottle opener that notifies your friends when its used and invites them over for a beer. More after the jump!

We enjoy Heineken, we also love design and now the master brewers have brought the two together. Heineken have just launched a new micro-site where you can create your own custom designed bottle of the good stuff, one small problem is it will cost you an arm and a leg [30 Euro's for a six pack] thats some expensive booze.

Watch the video and see how Heineken pulled an awesome prank on 1136 football mad italians and turned it into a worldwide phenomenon even reaching you!