There are a whole bunch of watch manufacturers out here trying to create new and innovative ways to tell the time, some of them are so complex you need a training session to get the hang of the damn things. Ziiiro on the other hand have released an awesome new watch, with an innovative yet “standard” way of telling the time. The watch also looks amazing and has been added to the ever growing, “I want list.”

“The Aurora displays time using two transparent gradient discs, blue color representing the hour and yellow displaying the minute. By overlapping both gradients, it creates a new array of green color that will catch attention…”

The watch comes in white and grey and is priced at EUR 129.00. You can pre-order it here.

Check out this amazing collaboration between The Spiral Clock and Matt W. Moore who designed three mandala custom graphics for the revolutionary clock. The clocks aren’t cheap and are going for £450 so you wont be seeing one in the Dont Party offices anytime soon but they certainly look awesome! Enjoy!

Its a well known fact that I’m Dont Party’s resident Apple fanboy, so I followed yesterday’s keynote very closely as Steve announced the next iteration of the fabled iPad. Now I’ve already posted all you need to know about the “new” device and one thing stood out for me after all was said and done and surprisingly it wasn’t a feature of the iPad 2 itself but an accessory.

To compliment the iPad 2, Steve Jobs also presented another piece of stunning design with the Smart Cover. Now as we all know or at least you should, Apple has a knack for finding innovation where many other brands would not. The new iPad Smart Covers feature some supremely intelligent design with magnetic fasteners and a foldable design that transforms from a simple cover into a stand that is perfect for FaceTime and keyboard use with ease. The cover also features a special lining that will clean the iPad after use as well as put it too sleep when closed and wake it up when opened.

The case will release on March 11 with suggested prices of $39 USD and $69 USD for polyurethane and leather versions respectively.

Ipad Smart Cover Photo’s

TOO LATE is an Italian brand that has been popping off all over Europe. With it’s new-age retro look, texture and feel people have been responding extremely well to this the world over!

… AND NOW IT’S YOUR CHANCE

The cool kids over at the Too Late Camp have given us some product to give to you! It’s as simple as 1, 2, late!

Win one of TOO LATE’s original watches

and a super-duper BELT!

(***winners announced Friday 11th February 2011)

MORE TOO LATE?

too2late.com

We enjoy Heineken, we also love design and now the master brewers have brought the two together. Heineken have just launched a new micro-site where you can create your own custom designed bottle of the good stuff, one small problem is it will cost you an arm and a leg [30 Euro's for a six pack] thats some expensive booze.

The designs are pretty rad and you can leave a custom message and a custom picture, which could make this the perfect gift.

Check out more here [CLICK]